BACKGROUND: Sobha emerged from a deep-rooted belief in the power of nature coupled with the ancient wisdom of Ayurveda. Faced with the question, "Why should hair removal be a painful and harsh process?"— the client was inspired by the traditions of Sri Lanka to redefine the approach to beauty treatments.
OUR ROLE: As the creative force behind Sobha's branding, our agency focused on developing a visual identity that resonates with the product's natural and holistic approach. Our goal was to transform the perception of hair removal into an experience that is effective, pain-free, and skin-friendly.
CONCEPT: Modern Active Living.
In sculpting the visual essence of Sobha, we've unleashed a design that breathes lightness, cleanliness, and self-care into its core. Inspired by the pulse of contemporary, active lifestyles, this identity is crafted not just to catch the eye but to move with the rhythms of innovation and vitality.
Sobha's branding is a manifesto of modern living — effortless, clean, and enriching — designed to resonate with the discerning tastes of today's dynamic individuals.
VISUAL IDENTITY AND DESIGN STRATEGY: Centered on embodying Sobha's core values, our approach integrates these principles into every visual element. The resulting identity exudes vitality and balance, mirroring modern lifestyles that emphasize health and wellness.
Employing clean lines, expansive white spaces, and minimalist elements, our visuals foster a serene and clear atmosphere, making the brand’s message both accessible and profound.
SUSTAINABILITY: Sobha's steadfast commitment to sustainability is woven throughout our branding approach — from narrative to packaging. This dedication is vividly clear at every brand touchpoint, resonating with eco-conscious consumers.
TYPOGRAPHY AND DESIGN CONSISTENCY: Choosing typography that is modern, clean, and friendly, we highlight simplicity and approachability. Our design system maintains a cohesive and adaptable identity, consistent in its orange tones and graphic elements, ensuring a seamless experience across all platforms.
OUTCOME: Our branding for Sobha redefines it as innovative, vibrant, and health-conscious, captivating a modern audience that values natural, effective beauty solutions. This distinctive identity stands out boldly in a crowded market, appealing to those who value sophistication and mindfulness.