LTCA is a new world-class tennis paradise and we helped them kick-start their business and reach 100% occupancy in less than a year.
Liga.Tennis Center & Academy (LTCA) is a high-end tennis centre, located in the heart of Bali’s prime area. With a great atmosphere, excellent facilities, ITF standard courts, and leading coaches, within only 1 year, LTCA received recognition by ATP players and amateurs from around the globe.
Brut developed and executed the go-to-market strategy, starting our work 3 months before the business opening date and focusing on improving key metrics, brand awareness and conveying value proposition to the target audience for another 4 months.
Combining various marketing tools, meaningful insights and effective communication helped in bringing on all buyer personas on court and rapidly reaching financial goals.
Market research and Buyer personas definition
We have developed the Design Language System so business will keep visual consistency across all mediums.
To introduce the new tennis enterprise to the market, we developed and implemented a series of outdoor advertising campaigns in key locations for the business.
Series of publications in leading local magazines for buyer personas
Outdoor mural art in key locations
Indoor mural art as a part of the UGC strategy
Photo & video content creation
Complex SEO
Conducting various pay-per-click Search, Remarketing and Display ad campaigns on Google, Bing and Facebook networks
Reaching industry-leading metrics of email marketing campaigns
Developing and implementing a social media marketing strategy for consistent organic growth of the number of active followers
Creating various designs for print and online
Responsive web development
Developing creative directions boards as part of Outdoor advertising campaing (including street art, billboards and banners)
Stencil graffiti as part of Outdoor advertising campaign (including murals, direction boards, billboards and banners)
In-house marketing team training
"Brut met our expectations! We liked the proposed kick-start solution, which allowed us to promptly and efficiently enter the market and achieve business goals in the first quarters. Their work was truly individual and precise!
Visit https://liga.tennis/ltca to find out more
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We are always happy to chat with you and discuss whatever you are planning to do and how we can help you with it. Write to us.
