boutique marketing agency
business restart
The Seven Holiday

Once a regular travel business, The Seven Holiday was revived as a distinguishing company with niche positioning and, ultimately, it succeeded. Brut conducted this transformation.

Project Description

Being a Domestic Management Company (DMC) for years and organising all range of travel services in Bali & Indonesia, it was challenging for The Seven Holiday to stand out in a highly-competitive market and grab a distinctive share of it.

Today The Seven Holiday is a specialist in tailor-made honeymoon trips which occupy 85% of its business. The company has defined a market for honeymooners and owns it now.

Brut undertook a complete business restart, from market research and analysis, developing new brand positioning and identifying new buyer personas, to creating and implementing marketing strategies for the b2c and b2b markets.

what was done

Market, Competitors and Consumer Researches 

Brand Strategy 

Managing a set of b2b marketing activities including participation in travel fairs

Product development

Native advertising and PR on selected media platforms 

Print and digiral designs

Systematic SEO activities that converted to the Top 3 of Google rankings for the main groups of keywords

Reputation and credibility management

Conducting various pay-per-click Search, Remarketing and Display ad campaigns on Google, Bing and Facebook networks

Responsive web development

Integrated booking & payment systems

Promotional photo & video content creation

"Thanks to working with Brut, we completely reformatted the business and focused all efforts on a new niche direction, which began to bring positive returns from the first month on. I can definitely recommend their services!

Glenn Francise
Director at The Seven Holiday
+ new business concept developed
+ 238% year to year profit growth
+ top 1-3 in Google for main search queries
+ 373% ROI on pay-per-click ads

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