Once a regular travel business, The Seven Holiday was revived as a distinguishing company with niche positioning and, ultimately, it succeeded. Brut conducted this transformation.
Being a Domestic Management Company (DMC) for years and organising all range of travel services in Bali & Indonesia, it was challenging for The Seven Holiday to stand out in a highly-competitive market and grab a distinctive share of it.
Today The Seven Holiday is a specialist in tailor-made honeymoon trips which occupy 85% of its business. The company has defined a market for honeymooners and owns it now.
Brut undertook a complete business restart, from market research and analysis, developing new brand positioning and identifying new buyer personas, to creating and implementing marketing strategies for the b2c and b2b markets.
Market, Competitors and Consumer Researches
Brand Strategy
Managing a set of b2b marketing activities including participation in travel fairs
Product development
Native advertising and PR on selected media platforms
Print and digiral designs
Systematic SEO activities that converted to the Top 3 of Google rankings for the main groups of keywords
Reputation and credibility management
Conducting various pay-per-click Search, Remarketing and Display ad campaigns on Google, Bing and Facebook networks
Responsive web development
Integrated booking & payment systems
Promotional photo & video content creation
"Thanks to working with Brut, we completely reformatted the business and focused all efforts on a new niche direction, which began to bring positive returns from the first month on. I can definitely recommend their services!
Visit https://7.holiday/ to find out more
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We are always happy to chat with you and discuss whatever you are planning to do and how we can help you with it. Write to us.
