boutique marketing agency
business kick-start
Sobha

Sobha changes the way people remove unwanted hair. Brut developed its brand and website.

Project Description

Sobha is gentle, all-natural hair removal cream.

It emerged from a deep-rooted belief in the power of nature coupled with the ancient wisdom of Ayurveda. Faced with the question, 'Why should hair removal be a painful and harsh process?'—the client was inspired by the traditions of Sri Lanka to redefine the approach to beauty treatments.

Brut joined the project's mission to create a world where hair removal is an afterthought, right from the very beginning of the business story. We helped with product development by conducting marketing research, crafting a brand and visual identity, and preparing the business to kick-start on the market with a developed communication strategy, packaging, and an e-commerce website.

See also the Sobha Design Case Study.

 
what was done

Comprehensive set of packaging items for the product line: boxes, lid stickers, tube designs, bags, and more

Market, Competitors and Consumer research 

Comprehensive visual identity and guidelines

Go radiant! 

Communication strategy and advertising campaigns

Developed launch strategy and planned kick-start activities and materials

Ready-to-launch, multi-page, responsive, custom-built, and custom-designed website with CRM and payment system integrations: www.sobha-skin.com

"I worked with Brut for over four months on developing a brand and website from scratch for my cosmetic company. They were professional from the get-go and most of all, creative and practical. They combine a real world sense of what works with aesthetic and design capability. Compared to US/UK based branding firms, Brut delivers the same quality of work for a fraction of the cost. I would work with them again in a heartbeat.

Max Beaumont
Founder
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